Design built like a specimen.

Bredicah Boera is a multidisciplinary designer working across brand identity, packaging, digital products and web experiences — currently Lead Designer at MaveriQ Insurtech in Nairobi.

Jogoo Flour packaging01 / JOGOO FLOUR
MaveriQ Insurtech office04 / MAVERIQ
AJAB Multipurpose Flour packaging03 / AJAB
Spenza Flour packaging02 / SPENZA
08Selected projects
03FMCG packaging systems
01Insurtech design practice
06Disciplines in active use
Selected Work

From concept to shelf, from brief to browser.

Jogoo Flour, 2kg fortified maize meal packaging
01

Jogoo Flour

Packaging Design · Brand Identity · FMCG

Spenza Premium Maize Meal, 2kg fortified packaging
02

Spenza Flour

Packaging Design · Brand Identity · FMCG

AJAB Fortified All Purpose Home Baking Flour, 2kg packaging
03

AJAB Multipurpose Flour

Packaging Design · FMCG Branding

MaveriQ Insurtech office building, Nairobi
04

MaveriQ Insurtech

Product Design · Brand Systems · Insurtech

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05

Web Design Collection

Web Design · Contributor · 5 Live Projects

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06

Brand Identity Collection

Logo · Typography · Guidelines

digital-product.jpg
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07

Digital Product / UI Design

Dashboards · Mobile · Customer Portals

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08

Additional Selected Work

Marketing · Campaign · Social

01 — Case Study

Jogoo Flour — Packaging Design

Packaging Design · Brand Identity · FMCG

01 The Brief

[ADD VERIFIED PROJECT BRIEF]

02 The Challenge

[ADD VERIFIED CHALLENGE DESCRIPTION]

03 Design Direction

[ADD VERIFIED DESIGN DIRECTION NOTES]

04 Visual Identity

[ADD LOGO / TYPE / COLOR SYSTEM NOTES]

05 Packaging System

[ADD PACKAGING SYSTEM NOTES]

06 Final Packaging

[ADD FINAL DESIGN NOTES]

07 Shelf Presentation

[ADD SHELF / RETAIL CONTEXT NOTES]

08 Design Details

[ADD CLOSE-UP DETAIL NOTES]

02 — Case Study

Spenza Flour — Packaging Design

FMCG · Packaging · Brand Identity

Packaging System

[ADD VERIFIED NOTES ON SYSTEM]

Typography & Colour

[ADD VERIFIED TYPE/COLOUR NOTES]

Product Hierarchy

[ADD VERIFIED HIERARCHY NOTES]

Front & Back of Pack

[ADD VERIFIED PANEL NOTES]

03 — Case Study

AJAB Multipurpose Flour

Packaging Design · FMCG Branding

Brand System

[ADD VERIFIED BRAND SYSTEM NOTES]

Product Positioning

[ADD VERIFIED POSITIONING NOTES]

Visual Hierarchy

[ADD VERIFIED HIERARCHY NOTES]

04 — Case Study

MaveriQ Insurtech

Product Design · Brand Systems · Insurtech

Only work Bredicah personally contributed to is represented here. Where specific responsibilities are unconfirmed, this section uses neutral placeholders rather than assumptions.

Role

Lead Designer, MaveriQ Insurtech, Nairobi. [ADD SCOPE OF RESPONSIBILITY]

Brand & Product Identity

[ADD VERIFIED WORK — logos, guidelines, brand assets actually produced]

Digital Products

[ADD VERIFIED PRODUCT — e.g. Qweli, iCavar, LumiQ Pay, SchoolQ, HealthQ, GymQ, CurtainQ, ChurchQ — only list what she actually worked on]

Campaign & Marketing Assets

[ADD VERIFIED CAMPAIGN WORK]

06 — Case Study

Brand Identity Collection

Logo · Typography · Guidelines · Stationery

07 — Case Study

Digital Product / UI Design

Dashboards · Mobile Apps · Customer Portals

Process

Wireframes → Visual Design → Prototype. [ADD VERIFIED PROCESS DETAIL — do not claim formal research phases unless they occurred]

08 — Case Study

Additional Selected Work

Marketing · Campaign · Social Media Design

Services

Ten disciplines, one throughline.

  1. 01

    Brand Identity

    Naming support, logo systems, colour and type, brand guidelines.

  2. 02

    Packaging Design

    Structural layout, panel hierarchy, print-ready production files.

  3. 03

    Graphic Design

    Print and digital collateral built on a consistent visual system.

  4. 04

    Web Design

    Responsive marketing sites and corporate web presence.

  5. 05

    UI/UX Design

    Interfaces for dashboards, apps and customer-facing products.

  6. 06

    E-commerce Design

    Product pages, cart flows, and conversion-minded layout.

  7. 07

    Creative Direction

    Visual direction across a project or campaign, start to finish.

  8. 08

    Marketing & Campaign Design

    Multi-channel campaign assets built from one identity.

  9. 09

    Social Media Design

    Templated, on-brand systems for ongoing content.

  10. 10

    Presentation Design

    Decks that read like the rest of the brand, not an afterthought.

Process

A fixed sequence, a flexible pace.

Discover

Understand the business.

Define

Clarify the problem and direction.

Explore

Develop visual concepts.

Design

Build the identity or experience.

Refine

Test and improve.

Deliver

Prepare production-ready assets.

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About

Designer based in Nairobi. Working across brands, products and digital experiences.

Bredicah Boera is a multidisciplinary designer and Lead Designer at MaveriQ Insurtech, working across visual identity, packaging, digital products and web experiences. Her work moves between physical production — panels, substrates, print — and digital execution — interfaces, components, code.

"Work first. Story second." — studio principle
  • Brand Identity
  • Packaging
  • UI/UX
  • Web Design
  • Digital Design
  • Creative Direction

Tools

Figma · Adobe Photoshop · Adobe Illustrator · Adobe InDesign · HTML/CSS · Responsive Design
[confirm exact toolkit — placeholders shown are common industry defaults]

Experience

Timeline

  1. 2026 — Present

    Lead Designer

    MaveriQ Insurtech, Nairobi, Kenya

    [ADD VERIFIED START YEAR AND SCOPE OF RESPONSIBILITY]

  2. [ADD PRIOR ROLE]

    [ADD COMPANY, LOCATION]

Contact

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